Stay relevant in an ever-changing world.

This twelve-hour Smart Skills Digital Badge expands on your knowledge of digital marketing strategies, encouraging you to leverage off the latest trends and solutions.

You’ll cover: Marketing in the Digital Age, Leveraging the Power of the 21st Century Consumers, Adopting Social Media Marketing, How Big Data is Changing Content Marketing, Seamless Omni Channel Marketing, and Quantifying Marketing Success.

Earning this badge signifies you have acquired the know-how to apply the core concepts of digital marketing to the modern workplace. Taking your knowledge of traditional marketing, you will consider how digital solutions can accelerate growth. You will learn how to build a clear vision, establishing solid objectives for digital strategies. With an aim to engage the 21st century consumer, you will learn how to leverage web analytics to produce data-driven campaigns. In a world where ‘likes’ convert to dollars, you will understand how to use social media platforms to bring your brand to life.