Management and Leadership

Developing Goals for Emerging Market Entry

Once a company decides it wants to move into emerging markets, the next question to decide is how best to structure their investment in the emerging market. The challenging world of emerging market investments holds great rewards, but also substantial risks for a company. The criteria any company applies to evaluating their investment varies depending on the company’s corporate objectives in the emerging market(s). A company can locate their value-chain activities anywhere in the world. For example, a company might conduct research and development (R&D) in one country, manufacture in another country, originate global sales in a third country, and provide after-market service advice in a fourth country.
This short course examines some of the corporate priorities a company might have for one, or more of its emerging markets and the factors that may impact on those objectives.
  • Developing Goals for Emerging Market Entry
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever