Getting stakeholders and investors to buy into your idea might sound easy. But there’s often more to it than you think! Getting a pitch right is a balancing act – you need to be able to persuade your stakeholders that your idea will meet their own business needs and at the same time, you need to convince them that it will also meet your customer’s needs. And once you’ve delivered your pitch, how will you know whether or not it has been effective?

This Short Course will explore what pitching is and the key components to be considered when giving a pitch. You will be provide with some tools to help you plan and execute a professional pitch. You will also look at the ways to evaluate the effectiveness of a pitch.