Corporate Social Responsibility (CSR) has changed communities for the better. One of the positive outcomes of CSR is the impact on customer’s behaviour. Through ethical marketing practices and adoption of supply chain management processes, businesses have shaped the way their customers engage with them. And, in turn, through better awareness and information, customers demand more from the businesses they consume from.

This Short Course looks at the influence of CSR on the next generation of customers and how businesses are really changing social outcomes through ethical marketing, supply chain responsibility and collaboration with customers.