Everyone knows that having a competitive advantage and effective strategy is the key to success, right? But what does having a competitive advantage really mean? And how can we use strategy to find and leverage it?

This Short Course initially aims to help you understand what a competitive advantage really is. Once you understand that, we’ll look at the strategic management process and three of the major ways to approach strategy. By the end of this Short Course, you will have an excellent platform upon which to build your reputation as a strategic thinker!