Being visible in web searches is absolutely imperative in today’s business world. By ranking at the top of search engines’ pages, you’re far more easily found. These days, online advertising spend accounts for around 40% of advertising budgets – and this is rising.

This course will provide you with an understanding of the difference between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). By appreciating these differences in depth, you’ll be able to generate far more profit for your business.