Technology has turned the world on its head, and the marketing world is no exception. Connective technologies have changed the way marketers compete against each other, communicate with consumers, position their brands and convey their message.

Traditional media is losing ground and emerging technologies are changing the game. There’s never been a better time to learn more about your audience, tailor experiences and optimise marketing strategies. This course will show you how digital technologies are the key to consumer data and engagement – can you afford to let these previously untapped opportunities pass you by?