The rise of digital and social media has provided customers with unprecedented opportunities to rate and share their feedback, which has profoundly impacted the way that consumers make purchasing decisions. In other words, you can’t ignore reviews – they aren’t going away!

This short course help you to understand and manage customer reviews, by developing a strategy and clear service philosophy to encourage positive ones. If you want to avoid damage, build your teams’ response skills and even enhance your business and brand while improving the customer experience, read on.